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CATALOG

a more
beautifulworld










01 ───

Amorepacific aspires to beautify women’s lives by offering
the unique beauty that only we can create.
Our vision is to make the world
where every woman can live her best life, as she desires
and contribute to A MORE Beautiful World.














❙ Our activities




INNISFREE PLAYGREEN




Starting with the belief that living a green life is neither difficult nor boring but rather can be a part of daily fun innisfree’s PlayGreen idea is embodied by the PlayGreen campaign, along with ‘Use a Hankie, Save the Earth!’ and used cosmetic bottles recycling activities.

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SULWHASOO
Beauty from Your Culture




Sulwhasoo is a holistic beauty brand designed to spread Asian Beauty worldwide, featuring its unique ingredients and recipes inspired by traditional Asian wisdom which enhances skin’s self-recovery by harmonizing contrasts and creating balance in and out. Under the global slogan of ‘Beauty from Your Culture,’ we strive to create a culture

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❙ Brand social

Manifesto

Amorepacific aspires to beautify women’s lives by offering the unique beauty that only we can create.












❙ Beauty inside

Traditional
houses have been transformed
into hostels.
This narrow house with more is structured Feature
With the windows gathering
around the courtyard
Light communicates.

Thanks to this structure
A narrow house
Problems of mining
The people who solve it,
About space
You can have a new experience












“A MORE BEAUTIFUL WORLD”



Amorepacific aspires to beautify women’s lives by offering the unique beauty that only we can create.
Our vision is to make the world where every woman can live her best life, as she desires, and contribute to A MORE Beautiful World.












In 2020,
200,000 women
Beautifully bloom



As Korea’s leading beauty company that has grown through the support of women we announced the ‘20 by 20’ Commitment that supports women’s health & well-being and economic empowerment to achieve our ultimate goal of beautifying the lives 200,000 women by 2020.

 

 

 

 

 

* This production was made using AmorePacific's Arita font.   
 



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